Client: Original’s by Africa’s Best

Original’s by Africa’s Best wanted to maximize their visibility in the marketplace with their new product line of hair products. To do so, they needed to attract a growing younger demographic without alienating its established core consumers for a fully integrated campaign that each sector would appreciate.

We led the visual direction for the launch campaign, One of our primary goals was to establish consistent visual branding and marketing collateral by creating clean and fresh graphic design, product label packaging and video production assets.

Our Role:
Video Production
Product Packaging Design
Creative Coordination
Location Scouting
Photography

Our work was used to market digitally and throughout beauty supply stores nationwide. The campaign direction propelled Africa’s Best customer engagement and brand recognizability, receiving rave reviews from consumers online and offline. The marketing team met all of their internal benchmarks and goals.