HONEY & CASTOR
Client: Originals by Africa’s Best
Project: Honey & Castor
Key Design & Media led the visual direction for natural hair company Africa’s Best to establish consistent visual branding and marketing collateral for the company’s new product Honey & Castor Oil. We created clean and fresh graphic design, product label packaging and video production to attract its growing younger demographic without alienating its established core consumers for a fully-integrated campaign that each sector would appreciate.
Our work was used to market digitally and throughout national beauty supply stores. The campaign direction propelled Africa’s Best customer engagement and brand recognizability, receiving rave reviews from consumers online and offline.
Our role and tasks included:
- Video Production
- Video Editing
- Product Packaging Design
- Graphic Design
- Location Scouting
- Creative Coordination with Photographer
Ready to bring your campaign visuals to life?
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