Motivation quote paper
by Keisha October 29, 2020

5 quotes to inspire your creativity

Creativity is essential for every brand, no matter what industry you’re in. Creativity expands your mind and your business. A creative brand solves problems in unique ways, looks outward for business inspiration, and works hard to give their audience experiences they’ll cherish.

Does that sound good to you? Here are 5 quotes to help you inspire your creativity today:

 

“Design is not just what it looks like and feels like. Design is how it works.”
– Steve Jobs

“Creativity itself doesn’t care at all about results – the only thing it craves is the process.”
– Elizabeth Gilbert

“Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity.”
– Charles Mingus

“Don’t spend time beating on a wall, hoping to transform it into a door.”
– Coco Chanel

“A solitary fantasy can totally transform one million realities.”
– Maya Angelou

Creative Designers Discussing Production over Table
by Keisha October 15, 2020

5 important ways graphic designers can improve your brand

When you started your brand, you probably reached out to a graphic designer to help with the basics to get you going, such as a logo and business cards.

 

But what if we told you that graphic designers are an indispensable component in growing your brand long-term?

Here are 5 important ways graphic designers can improve your brand.

 

1) Graphic designers create image consistency

Think of your favorite, most recognizable brands. You can probably pick out their visual style in any social media post, ad, or newsletter. That visual signature is thanks to a good graphic designer who knows that consistency is the key to brand recognition. You only get a second to make an impression, so look to a graphic designer to make that second count.

 

2) Graphic designers get your audience’s attention

Research has shown that visual information is processed 60,000 times faster than text. Whether it’s an infographic on Instagram or an ad in their favorite magazine, your audience will notice your brand’s visuals before anything else. Graphic designers will help to capture your audience’s attention so you can engage with them in a meaningful way.

 

3) Graphic designers help improve your brand’s reputation

A graphic designer can go miles in helping your brand develop a professional, credible, and dependable reputation. Investing in well-designed visual components tells your audience that your brand is around for the long term.

 

4) Graphic designers know what works best for each platform

What gets results in a newsletter is different than what gets results in a Facebook ad. Graphic designers are trained to pivot and adapt depending on the medium or platform. This means that no matter where your brand shows up, a graphic designer can make sure it happens the way your audience responds to best.

 

5) Graphic designers can anticipate your marketing needs

In our increasingly visual world, graphic design and marketing are linked, and designers are on top of the latest trends and functionalities that can improve your brand. What’s more, they’ll know which of these trends can be incorporated into your existing branding, and which might not achieve your goals. A good graphic designer can help your brand evolve and grow without sacrificing the things that your clientele loves.  

Interested in learning more? Get in touch with Key Design & Media today to see how our graphic design services can improve your brand! 

Young african american businesswoman sitting in the office and working on laptop.
by Keisha September 21, 2020

The Importance of Hiring Content Creators For Your Marketing Efforts During a Pandemic

The coronavirus pandemic has undeniably changed the way we do business. With so many of us working from home and unable to do business in the usual ways, brands are looking for new ways to connect with their customers. The pandemic could be an ideal time for your business to hire content creators for your marketing efforts.

Who are content creators?

If you’ve ever read a blog, watched a YouTube video, listened to a podcast, liked a social media post, or shared an infographic, you’ve enjoyed the work of a content creator. Working primarily in digital media, content creators are responsible for crafting pieces of content like the above to help a brand meet its marketing goals. A good content creator works with you to create content that’s engaging, educational, and converts viewers into customers.

Why work with a content creator during a pandemic?

Here are four big ways working with a content creator can help your marketing efforts during a pandemic:

  • Unlike traditional marketing strategies that involve big media buys or long lead times, working with content creators is more affordable and more flexible. Things can be scaled up or down as needed, no problem. This is ideal when your own marketing budget may not be as robust as usual.
  • Content creation is more personal than traditional marketing. During a pandemic, your audience has a million things to worry about, and content creation gives you a unique way to connect with them on a more human level than traditional marketing.
  • We’re online more than ever! Because of quarantine restrictions, many forms of entertainment are unavailable, and people are spending more time online and on social media. This is where content creators shine – and where your audience is waiting.
  • Working with content creators as part of your marketing efforts takes the weight off your shoulders. Brands are feeling the pinch during the pandemic, and with everything else you have to juggle, marketing may slip down the priority ladder. Content creators can help by designing and implementing a digital marketing strategy for you, so you can focus on other things. 

Whether you need a one-off social media campaign or a long-term, collaborative extension of your existing marketing team, working with content creators is a great way to keep your marketing efforts strong during the pandemic.

by Keisha September 7, 2020

Creative Social Media Ideas During The Pandemic

The pandemic has forced brands to get creative in their marketing. And with more people at home looking at their phones, utilizing social media can be a fun and unique way to connect with your audience. Here are some creative social media ideas brands are trying during the pandemic.

  • Quick behind-the-scenes videos showing the brand’s process or a day in the life.
  • Livestreamed lessons on anything from dance to yoga to floral arrangement.
  • Virtual tours of closed-to-the-public galleries, exhibitions, or attractions.
  • Creating branded GIFs, filters or presets for people to use on Instagram and TikTok.
  • Holding creative Instagram photo challenges.
  • Live performances, readings, or interviews.
  • Live Q&A sessions on Instagram and Facebook with you, your team, or your partners, no matter where you are.
  • Twitter Q&A sessions with your audience, using a branded hashtag.
  • Sharing uplifting or inspiring content from your audience.

Want some more inspiration? Here are a few examples we really liked.

Getty Museum’s Instagram art re-creation photo challenge

 

https://www.instagram.com/p/CAYiaVqHp_H/?utm_source=ig_web_copy_link 

Originals by Africa’s Best gets their audience (and their kids!) involved in fun challenges using their products

https://www.instagram.com/tv/CALBhR1FTuw/?utm_source=ig_web_copy_link 

You Good, Sis embraces community and wellness with regular meditation, fitness, and home-centered events virtually

https://www.instagram.com/p/CCtdMU6gAD7/?utm_source=ig_web_copy_link 

Canva holds a #CanvaChallenge design challenge on Twitter, giving away three prizes and promoting audience creativity

https://twitter.com/canva/status/1261627514872610817

Hello Fresh’s #HelloAtHome Facebook videos show staff members cooking in their home kitchens.

https://www.facebook.com/watch/320774061283785/214643936507585/

Female executive working over graphic tablet at her desk
by Keisha September 7, 2020

How Will the Pandemic Affect Creative Businesses?

The coronavirus pandemic has forced businesses to adapt and try to keep going during uncertain times. Many creative businesses have faced challenges, but there have also been some interesting positive changes to come out of the pandemic. Here are three ways we think the pandemic could positively affect creative businesses.

More experimentation

Initially, creatives scrambled to find ways to keep going in a world where performances were cancelled, galleries and shops were shut, and typical means of customer interaction were cut off. For many, this led to some brand new ideas that they never would have conceived of in the pre-pandemic. We believe that creative businesses will carry this spirit of experimentation forward when business resumes as normal. After all, what is creativity without curiosity?

More human-centric communication

If there’s one thing the pandemic has shown us, it’s that we are all in it together. Brands and customers have been connecting on a more human level, and the response has been outstanding. We wouldn’t be surprised if marketing kept this down-to-earth feel after the pandemic. Also, many of us working from home simply miss our colleagues! When coworkers can work together again, we think wellbeing support and healthy communication will be the new normal.  

More collaboration

At the start of lockdown, many creatives went in search of new skills to occupy their time or generate another income stream. Whether it was sharing ideas with people in the same field or cross-sector collaboration on a new idea, the creative energy was exciting. We think these creative partnerships will continue to innovate through collaboration after the pandemic is over.

These are just a few of the ways we envision creative businesses changing after the pandemic. Creatives solve problems, and we’re looking forward to seeing the positive changes in the post-pandemic working world! 

More experimentation

Initially, creatives scrambled to find ways to keep going in a world where performances were cancelled, galleries and shops were shut, and typical means of customer interaction were cut off. For many, this led to some brand new ideas that they never would have conceived of in the pre-pandemic. We believe that creative businesses will carry this spirit of experimentation forward when business resumes as normal. After all, what is creativity without curiosity?

More human-centric communication

If there’s one thing the pandemic has shown us, it’s that we are all in it together. Brands and customers have been connecting on a more human level, and the response has been outstanding. We wouldn’t be surprised if marketing kept this down-to-earth feel after the pandemic. Also, many of us working from home simply miss our colleagues! When coworkers can work together again, we think wellbeing support and healthy communication will be the new normal.  

More collaboration

At the start of lockdown, many creatives went in search of new skills to occupy their time or generate another income stream. Whether it was sharing ideas with people in the same field or cross-sector collaboration on a new idea, the creative energy was exciting. We think these creative partnerships will continue to innovate through collaboration after the pandemic is over.

These are just a few of the ways we envision creative businesses changing after the pandemic. Creatives solve problems, and we’re looking forward to seeing the positive changes in the post-pandemic working world! 

 

by Keisha August 3, 2020

How to Stay Creative + Safe During the COVID-19 Pandemic

The COVID-19 pandemic has shaken up our daily routines, and many people have been feeling anxious about keeping healthy and safe. All of this anxiety can result in a loss of creative drive, especially for those whose businesses depend on public gatherings, performances, or selling directly to customers. However, staying creative and safe during COVID-19 quarantine is definitely possible – here are some tips.

Look for new creative opportunities

COVID-19 restrictions may have a surprisingly positive effect on creativity, particularly if you’ve been doing something in one way for a long time. How can you use quarantine restrictions to your creative advantage? Maybe you can set up an online networking group and hold creative brainstorming sessions, design a new product based on pandemic-related customer feedback, or use bring lessons and courses to your audience via video. Challenge yourself to pivot your business in one new way during the pandemic, and see how that creative spark changes things.

Create new creative routines

We know that nobody has their quarantine routines figured out, but carving out some space in your day for creativity is definitely possible. If your usual routine has been disrupted during the pandemic, look for small ways to incorporate creative thinking into your day. For example, you might be able to jot down some ideas for a project during your morning coffee. Building regular creative time into your days as often as you can helps you shift your mindset more easily when you need to.

Take a break

Many people find that they’re better able to work through ideas while on the move, so make time to get outside each day – while maintaining proper physical distance, of course. Fresh air and exercise do wonders for our physical health as well as our emotional health, and sometimes the best ideas come when you’ve given your brain permission to stop and smell the roses for a little while.

We know that with all that goes along with the COVID-19 pandemic, creativity can seem like the least of your concerns. However, creativity is the backbone of all great businesses – and it’s also a fantastic way to unwind. Use these three tips to kick-start your creativity during quarantine today.

Keisha Pyzynski Featured on ShoutOutMiami.com

Read the feature here: https://shoutoutmiami.com/keisha-pyzynski-graphic-designer-creative-entrepreneur/

by Keisha June 27, 2020

Key Design & Media mentioned in Beauty Independent

https://www.beautyindependent.com/black-owned-service-providers-beauty-personal-care/