Keisha Pyzynski speaks with Beauty Independent
Key Design & Media’s Creative Director Keisha Pyzynski On How Brands Get The Most Bang For Their Design Bucks:
From conceptualizing packaging and labels to creating social media graphics and website banner ads, graphic design plays an essential part in any marketing strategy, but videos, podcasts, educational posts and other content possibilities increasingly are playing critical roles in demand-generation tactics. Independently-owned brands often rely on third-party creative agencies to fill their resource and knowledge gaps, but contracting an outside creative team can come with a learning curve in terms of fusing founders’ visions with marketing professionals’ expertise.
Read the full article here: https://www.beautyindependent.com/key-design-media-creative-director-keisha-pyzynski-brands-bang-design-buck/