The Importance of Hiring Content Creators For Your Marketing Efforts During a Pandemic
The coronavirus pandemic has undeniably changed the way we do business. With so many of us working from home and unable to do business in the usual ways, brands are looking for new ways to connect with their customers. The pandemic could be an ideal time for your business to hire content creators for your marketing efforts.
Who are content creators?
If you’ve ever read a blog, watched a YouTube video, listened to a podcast, liked a social media post, or shared an infographic, you’ve enjoyed the work of a content creator. Working primarily in digital media, content creators are responsible for crafting pieces of content like the above to help a brand meet its marketing goals. A good content creator works with you to create content that’s engaging, educational, and converts viewers into customers.
Why work with a content creator during a pandemic?
Here are four big ways working with a content creator can help your marketing efforts during a pandemic:
- Unlike traditional marketing strategies that involve big media buys or long lead times, working with content creators is more affordable and more flexible. Things can be scaled up or down as needed, no problem. This is ideal when your own marketing budget may not be as robust as usual.
- Content creation is more personal than traditional marketing. During a pandemic, your audience has a million things to worry about, and content creation gives you a unique way to connect with them on a more human level than traditional marketing.
- We’re online more than ever! Because of quarantine restrictions, many forms of entertainment are unavailable, and people are spending more time online and on social media. This is where content creators shine – and where your audience is waiting.
- Working with content creators as part of your marketing efforts takes the weight off your shoulders. Brands are feeling the pinch during the pandemic, and with everything else you have to juggle, marketing may slip down the priority ladder. Content creators can help by designing and implementing a digital marketing strategy for you, so you can focus on other things.
Whether you need a one-off social media campaign or a long-term, collaborative extension of your existing marketing team, working with content creators is a great way to keep your marketing efforts strong during the pandemic.