Key Design & Media

How Will the Pandemic Affect Creative Businesses?

The coronavirus pandemic has forced businesses to adapt and try to keep going during uncertain times. Many creative businesses have faced challenges, but there have also been some interesting positive changes to come out of the pandemic. Here are three ways we think the pandemic could positively affect creative businesses.

More experimentation

Initially, creatives scrambled to find ways to keep going in a world where performances were cancelled, galleries and shops were shut, and typical means of customer interaction were cut off. For many, this led to some brand new ideas that they never would have conceived of in the pre-pandemic. We believe that creative businesses will carry this spirit of experimentation forward when business resumes as normal. After all, what is creativity without curiosity?

More human-centric communication

If there’s one thing the pandemic has shown us, it’s that we are all in it together. Brands and customers have been connecting on a more human level, and the response has been outstanding. We wouldn’t be surprised if marketing kept this down-to-earth feel after the pandemic. Also, many of us working from home simply miss our colleagues! When coworkers can work together again, we think wellbeing support and healthy communication will be the new normal.  

More collaboration

At the start of lockdown, many creatives went in search of new skills to occupy their time or generate another income stream. Whether it was sharing ideas with people in the same field or cross-sector collaboration on a new idea, the creative energy was exciting. We think these creative partnerships will continue to innovate through collaboration after the pandemic is over.

These are just a few of the ways we envision creative businesses changing after the pandemic. Creatives solve problems, and we’re looking forward to seeing the positive changes in the post-pandemic working world! 

More experimentation

Initially, creatives scrambled to find ways to keep going in a world where performances were cancelled, galleries and shops were shut, and typical means of customer interaction were cut off. For many, this led to some brand new ideas that they never would have conceived of in the pre-pandemic. We believe that creative businesses will carry this spirit of experimentation forward when business resumes as normal. After all, what is creativity without curiosity?

More human-centric communication

If there’s one thing the pandemic has shown us, it’s that we are all in it together. Brands and customers have been connecting on a more human level, and the response has been outstanding. We wouldn’t be surprised if marketing kept this down-to-earth feel after the pandemic. Also, many of us working from home simply miss our colleagues! When coworkers can work together again, we think wellbeing support and healthy communication will be the new normal.  

More collaboration

At the start of lockdown, many creatives went in search of new skills to occupy their time or generate another income stream. Whether it was sharing ideas with people in the same field or cross-sector collaboration on a new idea, the creative energy was exciting. We think these creative partnerships will continue to innovate through collaboration after the pandemic is over.

These are just a few of the ways we envision creative businesses changing after the pandemic. Creatives solve problems, and we’re looking forward to seeing the positive changes in the post-pandemic working world! 

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