Your corporate identity is a pertinent way of identifying your business from others. Your identity represents your brand. Having a consistent and positive brand image can make a huge difference between success and failure. Your brand is what people think of when your name is mentioned.

If you’re wondering what your brand consists of; It consists of your company name, logo, your signage, marketing materials, and even your personal appearance and behavior – your identity in all forms.

Your corporate Identity has four main concepts…

1. Your company name
2. Your marketing message
3. Your professional standards
4. Your visual image

First, let’s discuss your company name. How important is the selection of a company name? It’s highly important. The name you select for your company sets the tone for your image. It gives consumers an idea of what you’re about. Your company name is one of the very first steps when creating your identity/brand.

Here are some tips to consider when selecting your business name.

1. 1.    Be able to register it. What good is a company name if someone else owns it?
2. 2.    Be Simple. The simpler the name, the easier it is for people to remember it. A long complicated name can be confusing and not memorable.
3. 3.    Pick a web-friendly name. When selecting your business name keep in mind that you will most likely need a domain name for a future website. Pick a name that is web-friendly, and easy to find on the internet.

For this continued post please check back next week!

Are you thinking of developing your corporate identity? Send us an email info@keydesignmedia.com We will be glad to assist you, and give you a FREE Consultation!